Hotam System | The New Standard for Product Security

Who We Are and Why Hotam Exists

In a world where counterfeits are not just a financial threat but a real risk to human life, public health, and market trust, Hotam is building a new standard for protection, transparency, and accountability.

We develop and deploy advanced systems for authentication, verification, and protection of sensitive products across pharmaceuticals, food, cosmetics, alcohol, and tobacco. Hotam follows the product through the entire supply chain — from production and packaging, through distribution and oversight, to the moment it meets the end consumer.

Our platform combines physical and digital security layers, multi-layer cryptographic protection, and artificial intelligence for monitoring, control, and anomaly detection — grounded in real industrial and regulatory reality, not theory.

At Hotam, we believe trust is not a slogan. It’s the outcome of a system that can be audited, enforced, and relied upon. That’s why our solutions are built with responsibility, precision, and end-to-end thinking — strengthening the connection between manufacturers, regulators, and consumers.

The Vision That Drives Hotam

Hotam envisions a commercial world where every sensitive product can be verified, every supply chain is transparent, and every consumer can trust what they hold in their hands.

We aim to lead a shift in mindset: product security is not an optional add-on or marketing stamp, but a foundational infrastructure that protects human life, public health, and business integrity. This vision is realized through smart, enforceable systems that combine advanced technology with a deep understanding of human, regulatory, and industrial needs.

Hotam is building a new international standard — connecting technological innovation with social responsibility, engineering precision with human trust, and advanced verification with practical, on-the-ground usability.

Protect human life.
Strengthen trust between manufacturers and consumers.
Build a safer, smarter, and more transparent commercial world — long term.

Hotam — connecting security, trust, and technology.

The People Leading Hotam

Avi Rofel Founder & Owner

Avi is the founder and driving force behind Hotam, with over two decades of experience building systems and leading industrial innovation. Click the name for the full profile.

Yissachar Steinharter Senior Partner

Yissachar leads Hotam’s strategic management and day-to-day execution, translating vision into stable operations in Israel and abroad. Click the name for the full profile.

Shared Vision

Avi and Yissachar are leading Hotam toward a future where every product is protected, safe, and trustworthy — on every shelf. Together, they combine experience, professionalism, and values of integrity, creativity, and excellence to help build a safer commercial world.

The Future of Product Security Is Already Here.

Who We Are and Why Hotam Exists

The Vision That Drives Hotam

The People Leading Hotam

Shared Vision